CRM Data Enrichment: Transform Your CRM into a Sales Powerhouse
The truth is, most CRMs start their life as gleaming, organized systems full of promise, only to slowly degrade into chaotic junkyards of outdated information. A recent study by SiriusDecisions found that B2B data decays at an alarming rate of 30% per year – meaning nearly one-third of your carefully gathered contacts will go stale within twelve months.
But here’s what most sales leaders don’t realize: This isn’t just about correcting a few typos or updating some job titles. CRM data enrichment represents the single most impactful (and most overlooked) lever for driving sustainable sales growth. When done right, it transforms your CRM from a passive repository into an active revenue-generating asset.
Over the next sections, I’ll walk you through exactly how to implement a data enrichment strategy that works – not just for the next quarter, but as an ongoing system that continuously improves your pipeline quality and sales productivity. Food for thought! Go to connexy.co to be up to date at all times!
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